"The Laundry List" that this guy highlights and the reasons why he advocates against the use of traditional job descriptions echo my thoughts on why the resume is the death of many a job seeker. Using a job board to post a job description that reads like a laundry list will produce a laundry list of resumes full of mediocre, at best, candidates. A "job ad" that sizzles will appeal to the top performer and guaranteed, the top performers will not just through a general resume at you and expect that you will recognize them as a "perfect fit."
Though I believe that there may be a better point to be made here... you can't expect to attract the top performers with a job description, or job ad, no matter how well it is written. You must be doing more than posting some literature and waiting for a response. This industry is too competitive and the winners and losers are separated by millimeters not yards. I think the use of traditional literature on both sides of the "talent management desk" are dead... but I will let you decide for yourself. This blog is very good and Kevin makes a lot of great points.
Nix the Laundry List: Job Ads That Kill - Blogs - Community - ERE.net
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